My name is Krzysztof. I’m one of the founders of Luxa – a Polish premium cycling apparel brand. Since day one, I’ve been responsible for graphic design, visual identity, and the overall aesthetic direction of our collections. It’s not just about how things look – it’s about building a brand that stands out through quality, detail, and a strong visual culture.
Every project I create is grounded in experience – both professional and personal. I’ve been cycling for years – mostly on the road, occasionally on gravel. Real rides, changing conditions, the need for comfort and performance – these are my key sources of inspiration.
I know what a demanding rider expects – because I am one. This mindset shapes not only our apparel, but also how we communicate with our customers: from packaging and printed materials to social media and branding. For me, Luxa is more than a brand – it’s a carefully designed experience.
On the blog, I share my thoughts on cycling, design, and everything that connects these two worlds. If you’re curious about how high-performance cycling apparel is really made – you’re in the right place.
